The Dietary Guidelines For Nutrition And Human Needs

According to the History of the Dietary Guidelines for Americans , In 1977 after years of scientific review and controversy the US Senate Select Committee on Nutrition and Human Needs, led by Senator George McGovern, recommended Dietary Goals for the American people (US Senate Select Committee, 1977). The Goals included complementary nutrient-based and food-based recommendations. The first goal aim attention at energy balance and urged that, to prevent overweight, Americans should endure only as much energy as they are necessary. Overweight Americans should consume less energy and expend more energy. For the nutrient-based Goals, the Senate Committee recommended Americans, boost their consumption of complex carbohydrates and â€Å"naturally occurring sugars;† and make less consumption of refined and processed sugars, total fat, saturated fat, cholesterol, and sodium (1).) The beginning of the Dietary Goals encounter debates and controversy, as industry groups and the scientifi c community expressed questioning that the science available at the time supported the specificity of the numbers provided in the Dietary Goals. To support the credibility of the science used by the Committee, the US Department of Agriculture and US Department of Health and Human Services (then called the Department of Health, Education, and Welfare) scientists from the two Departments acquire additional expertise from the scientific community throughout the country to address the public’s need forShow MoreRelatedDietary Guidelines For Health And Chronic Disease Essay1521 Words   |  7 Pagesthe US government uses dietary guidelines for Americans and how the guidelines were supposed to help by creating a healthy eating pattern to maintain health and reduce the risk of chronic disease. . Diet and chronic diseases are sometimes connected. For example, it is proven that nutrient deficiency disease like scurvy can be cured by consuming the lost nutrients. However, it is also sh own that some nutrient exposure can cause chronic illness such as energy, fats, sodium dietary fiber, and food exposuresRead MoreDietary Guidelines For The Diet And Chronic Disease Essay1525 Words   |  7 PagesUS government uses dietary guidelines for Americans and how the guidelines were supposed to help us eat and stay healthy. Diet and chronic diseases are sometimes connected. For example, it is proven that nutrient deficiency disease like scurvy can be cured by consuming the lost nutrients. However, it is also shown that some nutrient exposure can cause chronic illness such as energy, fats, sodium dietary fiber, and food exposures, etc. making it difficult to set dietary guidelines. In addition to someRead MorePublic Health Policy Evaluation And Treatment Of Overweight And Obesity1451 Words   |  6 Pages Public Health Policy Evaluation Benedictine University Susanna Johnson Clinical Guidelines on the Identification, Evaluation and Treatment of Overweight and Obesity in Adults. National Heart, Lung and blood Institute. 1998. Surgeon General’s Call to Action. Heart Disease, the number one cause of death in the United States, as well as Stoke (4th) and Diabetes the 7th leading cause of death all have a common denominator; Obesity (CDC). All of these statistics have continued toRead MoreThe Dietary Guidelines For Americans760 Words   |  4 Pages http://health.gov/dietaryguidelines/2015/guidelines/acknowledgments/ Summary Over the past few decades, deficiencies of essential nutrients have drastically diminished, many infectious diseases have been reduced, and most of the U.S. population can now foresee a long and productive life. In the meantime, rates of chronic diseases hefty portion of which are identified with poor quality diet and physical activity has increased. About half of all American grown-up have one or more preventable, diet-relatedRead MoreNotes On Fruit And Vegetable Purchase Data Obtained1153 Words   |  5 Pagestheir results are important to include because it gives a base rate of what was occurring to what is now occurring. Providing data from both spectrums can help determine what changes worked and what changes need to be improved. Incentive programs are always adapting and changing to the needs of the participants. Changes in minimum wage and changes in prices of food are also important to incentive programs. It is important to note what worked previously in years, to know how t o grow and expand theRead MoreEating Habits And Lifestyle Of The Field Of Dietetics / Nutrition New Diets1532 Words   |  7 PagesIn the field of dietetics/ nutrition new diets are always emerging and the Paleo diet is not the exception. There are two points of view: 1) People should follow the dietary guidelines set by the government; 2) People should imitate the diet of humans from over 10,000 years ago. I will present a brief history and description on both sides of the argument followed by my opinion. I will end by arguing that the paleo diet is very restrictive and there needs to be more research done to prove that thisRead Moreweek 1 - nutrition and health1661 Words   |  7 Pages What is nutrition? Why is nutrition essential to our daily lives? According to Wardlaw and Smith  (2011) â€Å"Nutrition is the science that links foods to health and disease. It includes the processes by which the human organism ingests, digests, absorbs, transports, and excretes food substances† in which the body needs to be able to function each day. Each individual has their own nutritional needs that will enable them to stay healthy and deal with disease. Healthy nutrition can also help anRead MoreContemporary Nutrition1641 Words   |  7 Pagesit help ensure that a diet contains sufficient nutrients, but also makes meals more interesting rather than eating the â€Å"same old thing† day after day. This approach is also best because no one particular food choice meets all of a person’s nutrient needs. For example, although carrots have a rich source of a pigment that forms vitamin A, you are neglecting various other nutrients found only in other vegetables. In this regard, diversity in your diet is essential because the required nutrients are scatteredRead MoreThe Effects Of Gestational Diabetes1016 Words   |  5 Pagespregnancy (1). The definition is used whether insulin or only diet modification is used for treatment and even if the condition continues after pregnancy (1). MNT is currently part of the treatment to provide adequate calories and nutrients to meet the needs of pregnancy and manage GDM. Therefore, the objective of this literature search was to demonstrate the significance the role of MNT has in treating GDM. There is various studies that focus on providing evidence of a low-glycemic diet that can be effectiveRead MoreStages Of A Good Nutrition Helps Adults Enjoy An Active Lifestyle Essay1617 Words   |  7 PagesAccording to the dictionary a lifecycle is the span of a human life, which consists of different stages, including pregnancy, childhood, adolescence, adulthood, and old age. Some of those stages are subdivided on different segments; for example during adulthood people go t hrough Early Adulthood, Midlife, and Later Adulthood. All of them need the same basic nutrients, but each one has different challenges and possible deficiencies. Although the basic nutrients are the same; the amounts of nutrients

The Kanzius Machine A Cancer Cure - 973 Words

1. The Kanzius Machine: A Cancer Cure? CBSNews. CBS Interactive. Web. 10 Nov. 2015. This article talks about the Kanzius Machine this is actually an interview broadcast published by CBSNews. It was the worst kind of luck that gave Kanzius the idea to use radio waves to kill cancer cells: six years ago, he was diagnosed with terminal leukemia and since then has undergone 36 rounds of toxic chemotherapy. But it wasn t his own condition that motivated him, it was looking into the hollow eyes of sick children on the cancer ward at M.D. Anderson Cancer Center in Houston (Stahl). Kanzius thought he had found a way attack cancer cells without the collateral damage caused by chemotherapy and radiation. Today, his invention is in the laboratories of two major research centers - the University of Pittsburgh and M.D. Anderson, where Dr. Steven Curley, a liver cancer surgeon, is testing it (Stahl). This interview included information that I can use in my paper. It talks about the reason why Kanzius decide to invent this cure and it will help me to quote some of his words. In addition it includes some ideas that Kanzius had that I can suggest in the second part of my paper. The article was published in a reputable web page, The CBSNews and was found in the electronic database. 2. JNCI J Natl Cancer Inst. The Kanzius Machine: A New Cancer Treatment Idea from an Unexpected Source. Web. 10 Nov. 2015 The article examines the radio-wave machine created by John Kanzius to treatShow MoreRelatedWhy Is Cancer Curing Quantum Energy1782 Words   |  8 PagesCancer Curing Quantum Energy Currently the world is fighting an ostensibly insurmountable disease. In 2012, this disease created 14 million new cases worldwide and was responsible for an estimated 8.2 million deaths (â€Å"Cancer Statistics†). While these statistics already demonstrate a wide-spread impact, the number of cases related to this disease is expected to increase to an alarming 22 million within the next two decades (â€Å"Cancer Statistics†). This disease is known to reside latently within our

What is Art Free Essays

Art has no agreed upon definition. Art appears In many different forms, from paintings and sculptures to crafts and even tattoos. Art Is an expression of what one thinks is beautiful and captivating. We will write a custom essay sample on What is Art? or any similar topic only for you Order Now Art could be a song that makes you remember cherished memories or one that allows you to imagine the future. A painting of a beautiful field that looks so peaceful and inviting a person could escape from their reality and picture themselves surrounded by the serenity the artist has portrayed. Most everyone has his or her opinion of what art Is. A sculpture like Michelangelo, David, depicts the beauty of the male form, although some people might find It offensive, It has been considered a masterpiece of the Renaissance period. The Nude Magma by Francisco Soya this portrait is controversial for obvious reasons, while some may see the beauty in the nude woman form; others may regard this painting distasteful. Leonardo dad Vine’s, famous, Mona Lisa has long been a topic of discussion in regards to what the painting itself represents, is it a man or a woman? Is there really a mystery behind that smile or Is she attempting to hide the pain? Art Is open to Interpretation, and that Is one of the many great things about It. Buildings like the Leaning Tower of Pisa, Bucking Palace, and the Pyramids of Gaza, as well as structures like the Golden Gate Bridge and the Brooklyn Bridge, are designed in ways that took an immense amount of skill and imagination. These masterpieces are not only works of art, but they are all famous landmarks. Music Is also a form of art that has been around for a very long time. In the early period, there were composers of medieval music and Renaissance music. The Common Practice period brought us Baroque, Classical, and Romantic music and the Modern and Contemporary period brought Modern, 20th Century, Contemporary, and 21 SST Century music. The commonality, no matter what period, is the feeling one gets when one listens to the music. You can feel the music deep within as If It is awakening every cell In your body. Music of all genres Is considered art, and when you pair It with dance, It brings the art to another level. There is no simple answer to the question, what is art? To me, art is something beautifully unique. A piece of the artist that was created to make people understand and experience what the artist was feeling at the time. Some of the best art I have ever seen and cherish the most are not the Mona Lisa or David. They are the photographs I have taken of my family and friends with huge smiles or goofy expressions. The macaroni necklaces and handmade Christmas ornaments my children have made me over the years. The pictures colored for me by my granddaughter. To me, they are priceless masterpieces. Therefore, in my opinion, art truly is in the eye of the beholder. Unfortunately, I have not has a great deal of exposure to the works of any particular artist. When it comes to art in any form, for me, I will know if I like or dislike any piece as soon as I see it. I have found that what draw me in are the various colors used, as well as the style. How to cite What is Art?, Papers What is Art Free Essays Art is defined as the process or the product of elements that are arranged to affect the senses or emotions. It is a way by which we stimulate our senses and emotions in many forms. Most art forms that are recognized by everyone include sculptures, paintings, dance, music, and the like, but now, the definition of art is less stringent than it was before. We will write a custom essay sample on What is Art? or any similar topic only for you Order Now With the concept of art being scrutinized under the subjective lens of value judgments, main basis for considering one an art now is the perception of an individual. The perception of something whether attractive or repulsive is colored by experience and need not be the pursuit of the aesthetic. Eating, though not always considered as art, may be considered as such. With the expanded definition of art to encompass so many things, eating is not excluded. Eating in itself is creative, which is why it can be classified as an art form. With different people having different ways of eating the same food, it is also augmented by the artistry of the food and the experiences that one goes through when in the process of eating. The act itself is the process by which we stimulate our senses, and in another place, even emotions. While it doesn’t mainly use the conventional eye to perceive the work (in this case, food), the tongue and the taste is the main sense that enables the person to give a value judgment of the work. In many cases where fine dining is concerned, aesthetic appeal is also given a premium, so much so that there are even techniques in arranging the food, called plating. Emotions can also be evoked by eating especially with the cultural background of the cook and the food. An Asian migrant in France might miss home with a well done dimsum and remember how his mother used to cook for him when he was a kid with the congee he’s eating. Overall, eating is a multi-dimensional experience that is judged through the different senses (taste, aroma and look) and the experiences they evoke from the ones who experience the food. Moreover, these cultural and economic backgrounds influence the way people eat, therefore, giving a different experience. Such differences include picking which part of the pizza to eat first, picking out individual ingredients of a salad to eat in order, separating the sauce from the food, etc. Eating is the process of judging the taste of a dish, how well it is presented and how it is authentic new or any other impression the food may leave to the one eating, as well as the way people eat based on their culture and economic standing. These processes are the aesthetic experiences of eating that are visual as well as those that go beyond the visual. These experiences enable the person to judge the food and express their own ways on how to eat them based on their sentiments and tastes, which is the whole point of aesthetics. With the main factor involved in aesthetics being the response and reaction of the person to the food, eating incites such automatic reactions which can range from the food being awesome to being disgusting linked to cultural values. Other factors involved in aesthetic judgment include will and desire, and preference and choice, which are all evoked through the process of eating. How to cite What is Art?, Papers

Business Strategy of Tesco Organization-Free-Samples for Students

Question: Discuss about the Business Strategy of Tesco Organization. Answer: About Tesco Organization Tesco Plc is British- based grocery and a retail group and ranks third in terms of profit in the globe. This organization has been selected as it holds the highest rank among the food retailing industry in UK (Johnson 2017). The organizations main purpose is to generate customer value for gaining their loyalty in the lifetime. This entity is selected as it commits in innovating quality products based on the customers preference and money value. Tesco is excellent in the field due to its implementation of marketing strategy. For example, Tescos Clubcard offer rewards system for which customers wants to come back. Current position of Tesco in the market Tesco Plcs strategic capabilities lie in their sturdy financial performance. The companys current sale increases to 49,867 as compared to last year, which amounted to 47,859. The company has gained total revenue of 55,917 in 2017, which is quite high from the year 2016 that accounts to 53,933m. However, the companys profit increased in this year in respect to the previous year. The current market position of Tesco Plc has been analyzed based on their internal conditions. This has been discussed by implementing SWOT framework. SWOT framework includes both the external and internal forces (Russo and Minto 2012). The internal forces involve firms strength and weakness whereas external forces include opportunities and threats. The SWOT framework of Tesco Plc has been discussed below: Strengths of Tesco- The main strength of Tesco lies in their network distribution. The loyalty card of Tesco Plc helps the company in understanding the customers in a better way. The firms brand name facilitates them in expanding their business and attaining customers trust (Santos-Vijande et al. 2012). Owing to this, Tesco Plc hails good progress for increase in sales in 2017. It has created new business methods including opening more stores and online shopping that eased the customers convenience. Weaknesses of Tesco- Tesco Plc key weakness lies in the pricing strategy. They intend to lower product price than its competitors for attracting more customers. In addition, increasing debt of Tesco increases the risk of their liquidity and the decreasing operation efficiency negatively influences their financial performance. Recent statistics highlights that net debt in first quarter in 2017 is 3729m and is predicted that it will cross total net debt of 2016 (5110m). Opportunities of Tesco- As Tesco has diversified in many countries, it has the opportunity in enjoying high rate of growth from other subsidiaries. Owing to high living standards of people, the purchasing power increases and this creates opportunities for expanding their business (Walker and Madsen 2016). Recently, Tesco invested in Blinkbox that facilitates them to expand into digital market. Threats of Tesco- The threat of this entity lies in the prevailing environment of the economy. If the country is suffering from financial crisis, the purchasing power reduces and this lowers the firms profitability level. Moreover, Tesco Plc also faces challenges from other rivalries such as Sainsbury, Morrison in terms of pricing strategy in global arena. About Sainsbury Organization Sainsbury Plc is UKs second largest supermarket chain in UK that holds 16.9% market share value. In this report, Sainsbury is selected due to its expanded ownership structure. Moreover, the various strategies adapted by the company in recent period aids them to attain high market share value and increase profitability. The business strategy of Sainsbury Plc is to target price responsive consumers and deliver products at lower price than its rivals. The initiative for carbon footprint facilitates the farms in working efficiently and is excellent in the field of sustainable farming. This also helps the farms in reducing environmental impact. Current position of Sainsbury in the market Sainsbury implements strategy for long term in order to build sustainable business throughout the year (Scholes 2015). The business strategy mainly focuses on price leadership and delivering quality products to their customers at fair prices. They also implements marketing audit process for improving their position in the current market. The income statement of Sainsbury reveals that its revenue increased by 11.56% from 2016 to 2017 despite fall in income of 19.96%. However, increase in sales from 3.62% to 4.60% led to rise in revenue in 2017. The strategic plan that this entity applies focuses on few areas that includes: Producing quality products at reasonable prices Expanding the development of complementary service. Extending the space of this supermarket This entity tries to change with the advancement of technology. They try to reach out to the customers through online operations. The present market position of Sainsbury has been analyzed with the help of SWOT analysis presented below: Strengths- Sainsbury has diversified its business by presently operating in more than 1200 supermarket and merchandise operation. The companys sustainability plan involves different CSR activities in order to protect environment. However, for making the products eco-friendly, they have implemented various measures including positive waste and carbon water (Verbeke 2013). At present, Sainsbury is implementing new technology for driving sales growth and attain customers loyalty. As a result, the company ranks in second spot due to rise in market share value. Weakness- Their weaknesses lies mainly in the competition from their rivalries such as Tesco, Aldi. It also reflects that they have lack in implementing advertising strategies and distribution mode. As Sainsbury did not attempt to operate in foreign markets, they lack in understanding the trends and environment of other nations (Scholes 2015). At present, Tesco is leading in the competitive market pushing Sainsbury to the second position. Opportunities- Sainsbury strategizes to implement few schemes including nectar card for attaining customers loyalty. Their opportunities lie in collaboration with other retailers for maintaining its presence in the market. Presently, they are trying to differentiate products and widen its business to other nations for overcoming their weakness. Threats- Rising price competition from other rivalries including Tesco, Morrison poses threat to Sainsbury. In addition, advancement of new technology and cyber attacks creates risk for the entity. However, they can lose the entire information database about the customer if security measures are not taken. References Johnson, G., 2017. Exploring strategy: text and cases. Pearson. Russo, M.V. and Minto, A., 2012. Competitive strategy and the environment: A field of inquiry emerges. Santos-Vijande, M.L., Lpez-Snchez, J.. and Trespalacios, J.A., 2012. How organizational learning affects a firm's flexibility, competitive strategy, and performance. Journal of Business Research, 65(8), pp.1079-1089. Scholes, M.S., 2015. Taxes and business strategy. Prentice Hall. Verbeke, A., 2013. International business strategy. Cambridge University Press. Walker, G. and Madsen, T.L., 2016. Modern competitive strategy. McGraw-Hill Education.

The Need For Honesty Essays - Virtue, Chinese Philosophy

The Need For Honesty The Need for People Honesty. Everyones heard the tale of the Boy who cried Wolf right? Sure, shepherd boy thinks he's funny, makes a fuss about imaginary wolfs, villagers come running - no wolf. Then when wolfs actually do come, he yells and screams, yet villagers weren't about to play his game again, his sheep get nailed by the wolves. Moral of the story. Liars are not believed even when they tell the truth The reasons people are less than truthful are many, they do it because they lack the courage to say what they think, they do it because they are comfortable in their pretensions, and they do it because they are insecure. I spent a long time asking myself why should people be straight up, what moral chains are there? It's to easy to say because society expects it, or because history has presented its heroes as paragons of virtue. No, I believe the reason to be much more selfish, the need for people to be straight-up is that individually you become better people for it. But why? Why would you be a better person for speaking the truth? If you leave behind all the morality, all the chains of ethics, all the issues of virtue. What is it? If truth was an object or feeling how would you describe it? Is it a goal to strive for? A gut feeling? An instinct to pass on your interpretation of events without deviation? Who knows exactly? All I know is that I hold it high, and I refuse to abnegate this belief for anyone, better yet I expect people to follow suit. Never am I more disconcerted than if someone I trust has lied to me, to my face, how dare they? Why do we feel this way? because we just do?...Neh.. To easy, because society demands that we do? No, I don't feel bad if someones lied to me because society says they shouldn't. No, I feel bad because I've been betrayed. I trusted them to be like me and they weren't. I trusted them to hold the same set of beliefs that I do, and they didn't. Yet the only way I can expect that of them is if I have a sure fire justification that my way is right...but I don't so where am I? Who knows? Is honesty some common unspoken societal belief? Or spawned of some religious base? Or are people only honest because they fear retribution? Are they better people for speaking it out of fear, and not obligation? These questions have been asked for centuries, the dude who told The Boy Who Cried Wolf was born in the 6thCentury Before Christ. He was a slave to Egyptian King Cleombrotus, his name was Aesop. The questions have been answered using words like nobility, integrity, and virtue. Yet none of them fit, none of them completely explain why people owe it to each other to be honest. This is because they don't owe anything to each other, they owe it to themselves. People that lie go against the grain, they are frowned upon and rightly so. Deep inside everyone knows that if they lie its wrong, a little fib here, embellishment there, whats the harm? I'll tell you what the harm is, its a *censored* load of grey in my life that I don't really need. Philosophy Essays

Free Essays on Roughnecks

ROUGHNECKS by, Thomas Cochran Setting: Oil Camp, Louisiana, in the late fall. Character: Travis Cody, the main character, high school football player, Glen Cody, Travis’ older brother, who has graduated from high school, Travis’ mother, a nurse, â€Å"Lunk,† Travis’ close friend and fellow teammate, and Jerico Grooms, Travis’ arch rival, who plays for Pineview. Point of View: This story is told from the view of Travis Cody, the main character. Which makes this story told in first person point of view. Theme: This story tells of the day of the main character, Travis Codys', big game. The game is against Pineview, the Roughnecks arch rivals. It is the state championship, and Travis’ second chance to prove himself against the best nose guard in the state, Jerico Grooms. The first time these two met Grooms beat one of Travis’ assignments that cost the Roughnecks an undefeated season. All day Travis has doubted himself against Grooms. At the end of the book, Travis beats Grooms and the Roughnecks go on to win the state championship. Once he beat Grooms, his doughts in himself were gone. So I think that the theme of this story is that when Travis learned that sometimes when you dought yourself, you need to give it that litter extra effort to prove it to yourself. Plot: This story is about Travis Cody, a high school football player. The whole story is about the day of Travis’ big game against Pineview. It tells about everything that he does all day. This game is his big second chance against Pineview. Earlier in the season, when they played Pinview, their star nose guard, Jerico Grooms, breaks through Travis’ blocking assignments that cost the Roughnecks an undefeated season. Travis has been worrying about his talents against Grooms for the past week. In the final seconds of the game Grooms admits to Travis that he has been worrying about him for a long time, and Travis admits the same thing. T... Free Essays on Roughnecks Free Essays on Roughnecks ROUGHNECKS by, Thomas Cochran Setting: Oil Camp, Louisiana, in the late fall. Character: Travis Cody, the main character, high school football player, Glen Cody, Travis’ older brother, who has graduated from high school, Travis’ mother, a nurse, â€Å"Lunk,† Travis’ close friend and fellow teammate, and Jerico Grooms, Travis’ arch rival, who plays for Pineview. Point of View: This story is told from the view of Travis Cody, the main character. Which makes this story told in first person point of view. Theme: This story tells of the day of the main character, Travis Codys', big game. The game is against Pineview, the Roughnecks arch rivals. It is the state championship, and Travis’ second chance to prove himself against the best nose guard in the state, Jerico Grooms. The first time these two met Grooms beat one of Travis’ assignments that cost the Roughnecks an undefeated season. All day Travis has doubted himself against Grooms. At the end of the book, Travis beats Grooms and the Roughnecks go on to win the state championship. Once he beat Grooms, his doughts in himself were gone. So I think that the theme of this story is that when Travis learned that sometimes when you dought yourself, you need to give it that litter extra effort to prove it to yourself. Plot: This story is about Travis Cody, a high school football player. The whole story is about the day of Travis’ big game against Pineview. It tells about everything that he does all day. This game is his big second chance against Pineview. Earlier in the season, when they played Pinview, their star nose guard, Jerico Grooms, breaks through Travis’ blocking assignments that cost the Roughnecks an undefeated season. Travis has been worrying about his talents against Grooms for the past week. In the final seconds of the game Grooms admits to Travis that he has been worrying about him for a long time, and Travis admits the same thing. T...

Case study for Coca Cola Marketing Analysis Example | Topics and Well Written Essays - 2000 words

For Coca Cola Marketing Analysis - Case Study Example Coca Cola is an example of such an establishment that has remained a proficient player in the beverage trade amidst the increasing competition in the industry. It was established in the nineteenth century and it is the market leader in producing, distributing and selling soft drinks in the international market. The company operates in nearly 200 nations and has invented over 400 brands since it was founded (The Coca Cola Company). Its leading brands include Coke, Sprite, and Stony among others. Their success has its major rivals at bay including Pepsi and Nestle. This case study gives an in depth analysis of the company’s marketing strategy and the potential issues facing the company. COMPANY’S OVERVIEW As far as the global manufacturing, distribution and sale of soft drinks are concerned, the Coca Cola company in the lead. The company was founded in 1886 in Atlanta Georgia by John Pemberton who was a pharmacist by profession (The Coca Cola Company). His formula was lat er purchased by Asa Chandler in 1891 and this marked the advent of the company’s business achievement. It sells approximately 400 brands making it the top company in terms of market capitalization. Additionally, the entity enjoys impressive customer loyalty and has licensed distributors in over 200 countries. This fact ensures that the entity is in a position to segment its customers hence the high profitably levels. In spite of the harsh economic conditions, the company has remained financially stable over the years. This is due to the company’s ability to adapt to cotemporary marketing strategies such as the use of online marketing through social media such as Twitter, MySpace and Face book (The Coca Cola Company). The company has a history of having a strong corporate culture that propelled the company’s success to date (The Coca Cola Company). For example, the company sponsored the FIFA 2010 World Cup and has constructed wildlife reserves. Potential Issues F acing the Company. Although the company has a huge part of the market share, it is clear that it faces stiff harsh competition from other key players in the industry. However, the company has been experiencing a constant increase in the stocks since 2008 as compared to its major rival Pepsi Co, Inc. Furthermore, the non – alcoholic industry is increasingly competitive with numerous companies. There are competitive products in the market including carbonated drinks, energy drinks, packaged juices and fresh juices. Other significant competitors of the company include, Cadbury Schweppes plc, Nestle and Groupe Danone (Lopez 25). The competitive factors are with regard to pricing, product innovation, sales promotion, dispensing equipment, packaging, and production techniques. Moreover, the company competes in terms of brand name and trade mark protection. The company faces other issues in their operations that may have an impact on its future. In the recent past there have been fl uctuations in the value of the dollar against the common currencies. The larger percentage of the entity’s income is generated outside the United States and owing to the strong performance of the dollar the firm’s revenues from other parts of the world its profits may fall considerably (Lopez 38). The other issue facing Coca Cola is scarcity of water. The